Social Media Branding of School Education Department, West Bengal
Sensitization Programme on Social Media Branding of School Education Department, West Bengal
VC held on 29.09.2023
1. Suggestions received from District Level Team:
With a view to increase students enrolment, frequent posting on the social media platforms of SED may be made before starting of the admission process for the next session (2024).
Posting of programme specific contents (viz. distribution of bags, shoes, health camp etc.) in the social media platforms of SED.
Innovative ideas from the students, teachers may also be posted.
Selected innovative project works submitted by the students may be posted on the social media platforms of SED for inspiring learners on a large scale.
Certificate of merit / appreciation as received by the students, teachers or the school for their performances in different sphere may also be posted on these platforms.
2. Suggestions received from PWC personnel :
Drive for different campaigns may be made for generating contents to be posted which can make positive impact on the society and increase enrolment also, for example, “My School, My Pride” – Short video documentation (25-30 Sec.) on the students may be prepared by their teachers, where the students will be explaining why they like their school the most, incorporating various aspects like library, laboratory, play ground and other facilities, programmes arranged for them every year etc..
Format for a Social Media Post of the SED
Title of the post :
District Name :
School Name :
Type of the event they are posting : Educational event, Educational achievement, School programs, etc.
Media Attachments : Typically you can include up to 10 images or videos in a single post. Each image or video can have its own caption and link if needed.
Specification of Media : annexed herewith.
Images or videos or the texts need to be non-plagiarized.
If the school has their own website, the website link can also be given.
If the school/district has their own social media pages, the Id or link need to be given.
Suggested topics : annexed herewith.
Technical specifications regarding facebook postings
Text Post:
Maximum Text Length: 63,206 characters.
Recommended Image Size: 1200 x 630 pixels.
Photo Post:
Supported Image Formats: JPG, GIF, PNG, BMP.
Recommended Image Size: 1200 x 630 pixels for high-quality display.
Maximum File Size: 8 MB.
Video Post:
Supported Video Formats: MP4, MOV, FLV, AVI, MKV, WMV.
Recommended Aspect Ratio: 16:9 or 9:16 (vertical videos).
Minimum Resolution: 600 x 315 pixels.
Maximum Video File Size: 4 GB.
Maximum Video Length: 240 minutes.
Link Post:
Facebook automatically generates a preview when you paste a link, including an image, title, and description. You can customise these details.
Event Post:
Supported Image Formats: JPG, GIF, PNG.
Recommended Image Size: 1920 x 1080 pixels.
Live Video Post:
Supported Aspect Ratios: 16:9, 4:3.
Maximum Broadcast Length: 8 hours.
Poll Post:
You can create a poll with up to two options.
Each option can be up to 25 characters.
Story Post:
Recommended Image Size: 1080 x 1920 pixels for both photos and videos.
Maximum Video Length: 15 seconds.
Technical specifications regarding twitter (X) postings
Character Limit: A standard tweet can contain up to 280 characters.
Media Attachments: You can attach up to four photos or one GIF or one video per tweet. The images should be in JPEG, PNG, or GIF format, and videos should be in MP4 format.
Video Length: Videos can be up to 2 minutes and 20 seconds in length when uploaded directly to Twitter.
Aspect Ratio for Images and Videos: Twitter recommends a 16:9 aspect ratio for both images and videos. This ensures the best display on most devices.
Link Shortening: Twitter automatically shortens URLs using its t.co domain to save characters in your tweet.
Image and Video Size: Images can be up to 5 MB in size and videos up to 512 MB. However, shorter videos will result in better quality.
Profile Picture: A profile picture (avatar) should be at least 400 x 400 pixels to ensure good quality. It will be displayed as 200x200 pixels.
Header Image: The header image should have a size of 1500x500 pixels for optimal display.
Profile Description: Your bio can be up to 160 characters long. This is a brief description to let people know who you are or what your account is about.
Hashtags and Mentions: Including hashtags (#) and mentions (@) will count towards your character limit.
Technical specifications regarding youtube postings
Video Format: YouTube supports a wide range of video formats, including MP4, MOV, AVI, WMV, and many others. However, it's recommended to use the H.264 video codec and AAC audio codec for best results.
Resolution and Aspect Ratio: YouTube supports various resolutions, from 240p up to 8K. Common aspect ratios include 16:9 (widescreen) and 4:3 (standard). For HD content, 1080p (1920x1080) is a standard resolution.
Frame Rate: Common frame rates include 24, 30, and 60 frames per second (fps). Higher frame rates can provide smoother motion, but may result in larger file sizes.
Bitrate: Higher bit rates generally result in better video quality, but also larger file sizes. For 1080p videos, a bitrate around 8 Mbps is considered good. For 4K videos, it can be significantly higher.
File Size: YouTube accepts videos up to 128GB in size. However, longer videos with high resolutions and bitrates will result in larger files.
Thumbnail: The recommended thumbnail size is 1280x720 pixels (16:9 aspect ratio). Thumbnails should be in either JPG, GIF, BMP, or PNG format.
Title and Description: Titles can be up to 100 characters, and descriptions can be very long, but it's good practice to make them informative and concise. Including relevant keywords can improve discoverability.
Tags: Use relevant and specific tags to help viewers find your content. Tags should be related to the video's content.
Closed Captions/Subtitles: YouTube supports various subtitle formats. Providing subtitles can improve accessibility and reach a wider audience.
Privacy Settings: You can choose between public, private, unlisted, and scheduled video settings. Public means anyone can view it, private means only those you invite can view it, unlisted means anyone with the link can view it, and scheduled allows you to set a future release date.
Technical specifications regarding linkedin postings
Image Dimensions:
Recommended: 1200 x 627 pixels
Minimum: 400 x 400 pixels
Maximum file size: 5 MB
Video Dimensions:
Aspect ratio: 16:9 or 1:1
Minimum resolution: 256 x 144 pixels
Maximum file size: 5 GB
Maximum duration: 10 minutes
Text Length:
The maximum length for a LinkedIn post is 1,300 characters, including spaces.
Links:
You can include links to external websites, articles, or documents in your post. LinkedIn automatically generates a preview with an image and title.
Hashtags:
You can use up to 30 hashtags in a LinkedIn post, although using a few relevant ones is usually more effective.
Accessibility:
It's recommended to add alt text to images to make your content more accessible to visually impaired users.
Supported File Formats:
For images: JPEG, JPG, GIF, PNG, BMP
For videos: MP4
Video Encoding:
H.264 video compression, AAC audio compression, and MP4 or MOV format.
Aspect Ratios for Images and Videos:
For images: 1.91:1 to 1:1
For videos: 16:9 to 9:16
File Size and Duration for Videos:
Video file size: Up to 5 GB
Video duration: Up to 10 minutes
Technical specifications regarding instagram postings
Image Posts:
File Format: JPEG or PNG.
Aspect Ratio: 1.91:1 to 4:5 (landscape and portrait orientations).
Minimum Resolution: 1080 pixels width.
Maximum File Size: 30MB.
Color Mode: RGB.
Video Posts:
File Format: MP4.
Codec: H.264.
Frame Rate: 30fps (frames per second) or below.
Resolution:
Maximum width: 1080 pixels (1080p).
Minimum width: 600 pixels.
Bitrate: Recommended to use a range of 3,500 - 5,000 kbps (kilobits per second).
Duration: Up to 60 seconds for feed posts (up to 60 minutes for IGTV).
Carousel Posts:
You can upload up to 10 images or videos in a single carousel post.
The same specifications as above apply to individual images or videos within the carousel.
Stories:
Image Format: JPEG or PNG.
Aspect Ratio: 9:16.
Minimum Resolution: 600 pixels width.
Maximum File Size: 30MB.
Color Mode: RGB.
Instagram TV (IGTV):
File Format: MP4.
Codec: H.264.
Frame Rate: 30fps.
Resolution:
Minimum width: 720 pixels.
Maximum width: 1080 pixels.
Bitrate: Recommended to use a range of 3,500 - 5,000 kbps.
Sensitization Programme for the District Level Team on Social Media Branding of School Education Department, West Bengal
1. Functions of the District Level Team :
Generating awareness among the schools in the district concerned.
Identification of best schools having regular activities.
Finalization of one nodal teacher from each of the selected schools.
Collection of data (Photos, AVs, Paper cutting, Success stories etc.) from the nodal teachers regularly.
Scrutiny of the documents collected from the nodal teachers.
Verification of Success stories/Facts & Figures etc..
Drafting of presentable format as per prescribed specification.
Sending verified / scrutinised documents to the State Level Team at socialmediased@gmail.com.
2. Functions of nodal teachers at school level :
Identification of success stories, initiatives, achievements etc.
Preparation of write-up.
Collection of photographs/ AVs as per prescribed specifications.
Drafting of presentable format as per prescribed specification.
Sending documents to the District Level Team.
3. Guidelines for a Facebook Post :
Title of the post -
District Name -
School Name -
Type of the event they are posting: Educational event, Educational achievement, School programs, etc.
Media Attachments: Typically you can include up to 10 images or videos in a single post. Each image or video can have its own caption and link if needed.
Images or videos or the texts need to be non-plagiarized.
If the school has their own website, the website link can also be given.
If the school/district has their own Facebook page, the Id or link needs to be given.
Comments